ROAM Communications

Is your company ready for PR?

Most companies pursue press and media attention before they have the foundation in place to make it work. Groundwork is a free diagnostic built on the same criteria used in real communications intake conversations. It will tell you where you stand and what to focus on first.

12 questions
Across 6 categories
3 to 5 minutes
To complete
Free
No strings attached
Take the diagnostic

What the diagnostic covers

Clarity of story
Can you explain what your company does in one sentence? Does your story go beyond the product?
Market positioning
Do you know what makes your company different? Would a reporter researching your market notice you?
Supporting evidence
What data points or proof do you have? What can you share publicly that someone else could point to?
Story pipeline
Do you have a plan for what your company will say publicly over the next 12 months?
Leadership presence
Is your leadership showing up in your industry's conversation? Are they ready for press interviews?
Communications process
Does your company have a process for what goes out publicly? Are there legal or regulatory factors at play?

Your report is personalized to where you actually are.

When you finish, you will receive a report that identifies the specific gaps most likely to limit the impact of a communications program, with direct recommendations on what to address first. The report is based on your answers, not a generic template.

Results are based on information you provide and are intended for informational purposes only. They do not constitute public relations advice specific to your situation or guarantee any communications outcomes. Participation does not create a client relationship with ROAM Communications.